The Woolworths Customer Fulfilment Centre (CFC), located at Goodman's Rochedale Motorway Estate, is a 10,500 sqm purpose-built facility offering Metro Brisbane increased grocery delivery services. As the company's first online procurement centre in Queensland, the CFC contains wider aisles and additional shelf space compared to a standard supermarket, to provide efficient delivery to the digital economy.
The CFC features Woolworths' first distribution centre with a direct to boot pickup scheme, in Australia, where customers can order online and pick up groceries on-site delivered directly to their boots, within the dedicated carparking bays.
Fuelled by increased demand for online shopping, the centre allows personal shoppers to handpick orders from a range of more than 25,000 products more accurately and efficiently, supporting up to 30,000 home deliveries and direct to boot pick up windows per week.