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Showpo was looking for a warehouse solution that was strategically located and allowed them space to grow. Watch the video below.
Showpo is one of Australia's fastest growing online women's fashion retailers.
Starting out of a suburban garage in Sydney in 2010, the business quickly expanded as consumers appetite for shopping online grew.
Relocating to Goodman's Chullora Industrial Estate enabled Showpo to drive efficiencies by implementing an in-house warehouse and distribution model - halving the cost of each order and providing customers with a consistent online experience.
Showpo started in garage
Showpo distribution centre was born
items shipped from new in-house facility
"We wanted our customers to be more comfortable with online shopping and we wanted to replicate that bricks and mortar experience. Customers can shop in the comfort of their own home and get their orders either the next day or within three hours if they choose to."
In 2018, Showpo made the decision to bring fulfilment and distribution in-house to ensure a consistent online shopping experience and streamline costs.
The new Showpo facility needed to be close to the Australia Post Distribution Centre in Chullora to align with its same day delivery strategy. Goodman's Chullora Industrial Estate offered the ideal central location close to Sydney road networks and allowed Showpo to extend order cut off times while still delivering next day delivery promise.
Longevity in the facility was also a priority as Showpo required a warehouse that could accommodate long-term growth in the business. Understanding this, Goodman worked closely with the Showpo team to provide flexible options for increasing capacity in the warehouse. In the first 12 months, over 2 million items have been shipped from the facility with the potential to increase this over the years.
Creating a fun, positive work environment for team members was important. Wellbeing initiatives such as the installation of a volleyball/basketball court within the warehouse has been well received by staff and reflects the company's values around rewarding staff.
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