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Woolworths unveils first Queensland Customer Fulfilment Centre at Goodman’s Rochedale Motorway Estate

Thursday, 14 July 2022

Today, Goodman joined Woolworths for the official opening of Woolworths’ first new multi-million-dollar online Customer Fulfilment Centre (CFC) in Queensland at Goodman’s Rochedale Motorway Estate.


The 10,000sqm (approx.) facility will better serve the growing demand for online grocery shopping in Brisbane. It is the only CFC in the Woolworths network to offer Direct to Boot and will support up to 30,000 home deliveries and Direct to boot Pick up windows a week, while creating up to 800 jobs.


Located approximately 18 kilometres from the CBD and servicing an area that spans from Beenleigh to Mt Ommaney, the purpose-built facility has wider aisles and more shelf space than a standard supermarket, allowing personal shoppers to handpick orders from a range of more than 25,000 products quickly, accurately and efficiently.


Woolworths Managing Director eComX, Sally Copland said: “Online grocery shopping has been well and truly embraced by our Brisbane customers, many of whom are looking to reclaim time in their busy lives.


“Over the past three years, we’ve seen the demand for online groceries in Metro Brisbane more than triple, a trend we are actually seeing across the entire state of Queensland. To keep pace with this demand we’re investing in new online infrastructure to offer our customers more delivery windows and an even more reliable service.


“As well as strengthening our network capability, this new state-of-the-art facility is an important part of our ongoing commitment to investment and jobs in Queensland. We’re delighted to be welcoming hundreds of new team members to our new facility.”


Designed with sustainability front and centre, the facility features such as rainwater harvesting, and smart metering to help monitor and reduce energy consumption. The facility also features more than 850 solar panels that will provide approximately 20% of the site’s total annual electricity consumption.


Jason Little, CEO Australia, at Goodman, said: “Rochedale Motorway Estate – and Woolworths’ facility - is a prime example of Goodman’s focus on delivering sustainable properties that use the latest innovations in design, construction and energy generation.


“This property’s strategic location will drive supply chain efficiencies for Woolworths, placing them closer to consumers, allowing speed to market and ease for shoppers.”


The opening of Woolworths CFC at Goodman Rochdale Motorway Estate will provide a major boost to same day delivery capacity in Brisbane’s south west - unlocking faster and more flexible online shopping options for consumers.